‘Fifty Shades of Grey’ Leads Weekend Box Office, Stirring Reflection on Sex Films – New York Times

Photo “Fifty Shades of Grey” attracted an audience that was 68 percent female, according to Universal, which released the film. Credit Mark Ralston/Agence France-Presse — Getty Images Continue reading the main story Share This Page Continue reading the main story LOS ANGELES — Moviegoers turned out en masse to see the sadomasochistic love story “Fifty Shades of Grey” over the Presidents’ Day weekend, delivering a triumph for Universal Pictures and potentially altering Hollywood’s approach to sex. “Fifty Shades of Grey,” capitalizing on the fall of Valentine’s Day on a Saturday, will take in about $ 90.7 million between Thursday night and Monday, according to Rentrak, which compiles ticketing data. The movie, which cost $ 40 million, attracted an audience that was 68 percent female, Universal said. The film, directed by Sam Taylor-Johnson and based on the erotic novel by E. L. James, played in 3,646 theaters in North America, the largest
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